Brand Assets

These brand and trademark guidelines ('Brand Guidelines') detail how you can help us protect medifirst's brand assets, including logos, names, app and product icons, and the trust they provide represent, protect. We have created these brand guidelines to clarify the proper use of our brand assets. medifirst reserves the right to take the necessary measures to protect them and thereby protect its customers and the public.

The brand assets of medifirst - including the logos, icons, designs, trade dress, fonts, products, services, emojis and other brand features and elements, whether registered or unregistered ('Brand Assets'), are proprietary assets owned exclusively by medifirst. These Brand Guidelines, which may be updated from time to time, describe in detail how our Brand Assets may be used in specific circumstances. Many uses, including our logos, app and product icons, and other designs, require an initial license. Unless you have an express license from medifirst, these Brand Guidelines exclusively govern your use of our Brand Assets.

Examples of Brand Assets that require authorization from medifirst

What is allowed and what is not

In principle, our brands, logos, illustrations, photos, videos and designs may never be used without an express license.

Permitted

In general, you can do the following with medifirst's wordmarks and names of products or services:

• Use in the title of news articles, provided they are truthful and not misleading.
• Refer truthfully and accurately to medifirst and its products and services.

Not permitted

Without a written license or express permission in accordance with one of medifirst's published policies (e.g. the specific brand and product guidelines below), you must not:

• Use in any way the medifirst logos, symbols or designs.
• Do not alter, animate, distort or misuse the medifirst trademarks, for example by combining the medifirst trademarks with other terms, by incorrect spellings or by incorporating them into a tagline or tagline, etc.
• Do not submit any application or record to use any term or logo identical or similar to medifirst's trademarks as a trademark, service mark, trade name, business name, domain or otherwise To register ownership rights.

Do not use medifirst trademarks

• in the name of your company, product, service or app , your domain, your social media account, another offer or your business indicator.
• as nouns or verbs.
• more prominent than your own brand(s) or your Company names.
• for tangible goods or packaging, including advertising, marketing, promotional items or other items.

Legal Notice

Any use of medifirst's trademark assets is solely for the benefit of medifirst and any use must comply with these trademark guidelines or other license/contractual agreements with medifirst. Third parties, including licensees, may never claim ownership of the medifirst brand assets or any trademarks that are confusingly similar to the medifirst brand assets in any way, including without limitation as a trademark, service mark, company name or designation, domain or social media profile/handle or otherwise manner.

medifirst expressly reserves the right, in its sole discretion, to terminate, revoke, modify or otherwise change permission to use its trademark assets at any time and expressly reserves the right to to object to any use or misuse of its trademark assets in any jurisdiction worldwide.